Start your business research here. You can access the library's business resources: including information on
industries, marketing, companies, etc.).
Advertising and Media
The resources listed below provide information on advertising expenditures, advertising rates for all media and some market data.
Ad $ Summary. New York, NY: Leading National Advertisers, Inc. annual. Bobst REF5 HF5801.L4343 Latest cumulative issue only. An index by brands, showing the 9 major media expenditures, media used, and parent company. Also contains ranked totals and a ranked list of the 1,000 leading advertisers by media types.
Broadcasting and Cable Yearbook. New Providence, RI: R.R. Bowker, annual. Bobst REF1 HE8689 .B75 Latest issue only. Includes data on U.S. and Canadian TV, cable and radio stations, associations, advertising and marketing services.
Marketer's Guide to Media. New York, NY: Adweek, annual. Bobst REF5 HF5826.5 .M45 Latest two years. Contains current rate and audience estimates for the major media.
Standard Directory of Advertisers. Skokie, IL: National Register Pub. Co., annual. Bobst REF5 HF5805 .S7 Latest edition only. Lists U.S. companies that advertise nationally, and the advertising agencies that represent them.
Standard Directory of Advertising Agencies. Skokie, IL: National Register Pub. Co., annual. Bobst REF5 HF5805 .S72 Latest edition only.
Standard Rate and Data Service (SRDS). Des Plaines, IL: SRDS, quarterly. -Business Publications; Out-of-Home Sources; Spot Radio; Spot Television; Consumer Magazines; Find advertising rates and circulation information for more than 100,000 U.S. and international media properties including magazines, newspapers, radio, tv/cable, and more. NOTE: Local Market Analyst works in Internet Explorer ONLY.