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Marketing: Advertising and Media

Virtual Business Library

Virtual Business Library

Start your business research here. You can access the library's business resources: including information on industries, marketing, companies, etc.).

Advertising and Media

The resources listed below provide information on advertising expenditures, advertising rates for all media and some market data.

  • Ad $ Summary. New York, NY: Leading National Advertisers, Inc. annual.
    Bobst REF5  HF5801.L4343 Latest cumulative issue only.
    An index by brands, showing the 9 major media expenditures, media used, and parent company. Also contains ranked totals and a ranked list of the 1,000 leading advertisers by media types.

  • Broadcasting and Cable Yearbook. New Providence, RI: R.R. Bowker, annual.
    Bobst REF1 HE8689 .B75 Latest issue only.
    Includes data on U.S. and Canadian TV, cable and radio stations, associations, advertising and marketing services.

  • Marketer's Guide to Media. New York, NY: Adweek, annual.
    Bobst REF5 HF5826.5 .M45 Latest two years.
    Contains current rate and audience estimates for the major media.

  • Standard Directory of Advertisers. Skokie, IL: National Register Pub. Co., annual.
    Bobst REF5 HF5805 .S7 Latest edition only.
    Lists U.S. companies that advertise nationally, and the advertising agencies that represent them.

  • Standard Directory of Advertising Agencies. Skokie, IL: National Register Pub. Co., annual.
    Bobst REF5 HF5805 .S72 Latest edition only.

  • Standard Rate and Data Service (SRDS). Des Plaines, IL: SRDS, quarterly. -Business Publications; Out-of-Home Sources; Spot Radio; Spot Television; Consumer Magazines;
    Find advertising rates and circulation information for more than 100,000 U.S. and international media properties including magazines, newspapers, radio, tv/cable, and more. NOTE: Local Market Analyst works in Internet Explorer ONLY.