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Business Plans: Industry Trends & Market Research

This guide is designed to assist students in finding resources to write a business plan. Its primary focus is on industry conditions, target market demographics, and financial comparables.

Industry Trends & Market Research

Business Source Complete (EBSCO)  

Provides citations and abstracts for articles in over 1000 journals published worldwide and includes the full text for over 500 periodicals in many business and management areas. 

1) Search for an industry in the search box.

2) In the results page, narrow your results by going to "Source Type."

3) Click on "Show More."

4) Choose Industry Files, Market Research Reports, Product Reviews, SWOT Analyses, Industry Profiles and more by clicking on the small boxes and hitting the "update" button.

 

Industry Trends & Market Research