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Business Plans: SWOT Analysis and Five Forces Analysis Reports

This guide is designed to assist students in finding resources to write a business plan. Its primary focus is on industry conditions, target market demographics, and financial comparables.

Five Forces Analysis

The database Thomson One Banker* has many Five Forces Analysis reports (threat of new entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and competitive rivalry) contained within  Datamonitor  industry reports.  Scroll over Screening and Analysis on the top tool bar and click on Research in the drop down menu that appears.  See one example below on how to find these reports in the search screen. You can refine your search by company, industry and/or geography.

*You must use Internet Explorer with this database.

SWOT-Strengths/Weaknesses/Opportunities/Threats