Research Guides: Music Business: Demographics &amp; Psychographics Resources

Demographic & Psychographic Resources

Demographic data refers to socio-economic information expressed statistically, including employment, education, income, etc. while psychographic data studies and classifies people according to their attitudes, aspirations, and other psychological criteria. Both data points are used in market research.

MarketResearch.com Academic This link opens in a new window
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Provides access to market research reports and industry analysis for the US.
SimplyAnalytics This link opens in a new window
Create maps and other analytics using thousands of demographic, business, and marketing data variables.
Users are not required to log-in with a user name and password; however, in order to save your work, it is recommended that you create your own user account. SimplyMap user accounts are still functional in the SimplyAnalytics interface.
Simmons Insights This link opens in a new window
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MRI Simmons Insights provides a platform for users to access data and analytic tools based on annual consumer surveys. Users can explore consumer demographics, behavior, psychographics, brand preferences, and all major media behaviors covering television, online, mobile, print, radio, social media, and more.
Requires NetID login on and off-campus. Academic data is delayed two years. Use the "Dictionary Search" button to access the legacy interface.
Social Explorer This link opens in a new window
Create maps and charts using data from the US Census and other social data resources.
To access Social Explorer, create a user account after signing in to NYU's SSO. If you have questions about authenticating your NYU Social Explorer account from off-campus, please contact Data Services.
Statista This link opens in a new window
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Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles. Include Statista's "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.

Not finding the information you need? The full list of demographic/psychographic resources is available on the NYU Business Library Marketing page.