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Business of Media
This guide is designed for NYU students researching general topics in media business.
Description: Contains reports on all aspects of advertising, including interactive media, marketing research, sales promotion, and brand management. Web version includes a searchable archive extending back to 1992.
Library access to Advertising Age: Bobst has Advertising Age on microfilm and microfiche, dating back to 1955. Content is also available electronically from several databases, including Proquest, Factiva, Ebsco, and Lexis Nexis.
TVB is the not-for-profit trade association of America's broadcast television industry. Members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and individual television stations. TVB promotes the benefits of local broadcast television platforms to the advertising community and in doing so works to develop advertising dollars for U.S. Spot Television. TVB provides a diverse variety of tools and resources, including this