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Business of Media

This guide is designed for NYU students researching general topics in media business.

Trade Publications

Advertising Age

  • Description: Contains reports on all aspects of advertising, including interactive media, marketing research, sales promotion, and brand management. Web version includes a searchable archive extending back to 1992.
  • Library access to Advertising Age: Bobst has Advertising Age on microfilm and microfiche, dating back to 1955. Content is also available electronically from several databases, including Proquest, Factiva, Ebsco, and Lexis Nexis. 

Adweek

  • Description: In-depth coverage of industry news & personalities. Web version includes access to photos, free white papers, special issues, and more. 
  • Library access to Adweek: Current print issues only are held on the 9th floor. Content is also available electronically from several databases, including Proquest, Factiva, Ebsco, and Lexis Nexis.

AdWeek

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Trade Associations