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Research in Food Studies: Business and Economics

This guide should help anyone interested in researching topics in the new and exciting field of Food Studies.

The Economist's Big Mac Index

The Big Mac Index was invented by the Economist in 1986 to explain better the concept of exchange-rate theory through "Burgernomics."  Although it was meant as a humorous heuristic, it has persisted.  For Food Studies scholars, the economic system has extra value, as an immediate index tool for discovering aggregated commodity, labor, and retail values worldwide, as understood through McDonald's and Cheeseburgers.  Datasets, which are updated monthly, are fully available for download, but the online tool is interactive and easy to use.