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Business Analytics (MSBA) Strategic Capstone
This guide contains resources selected for the completion of the MSBA Business Analytics strategic capstone.
eMarketer monitors, aggregates, and analyzes data in the form of analyst reports from resources supplied by research firms, consultancies, government agencies, and universities. eMarketer focuses on worldwide Internet usage and e-business. The reports, articles, and in this database charts cover broadband and dial-up, consumers and e-commerce, e-business and IT, marketing and advertising; media and entertainment, demographics and usage; and mobile markets. eMarketer includes access to analyst reports, all downloadable in PDF, JPG, and Excel formats.
A valid NYU NetId and password is required to access this resource
Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles. Include Statista's "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.
Skift Trends Reports are bi-monthly syntheses of markets, industries, and topics related to media, business, hospitality, and tourism. Skift reports incorporate existing data and offer digestible content that can lead to actionable insights.
Library patrons have access to all reports when they access the site from the library's page and click "All reports" at the top of the Skift homepage.
Mintel Reports offers research reports covering European, UK, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events and UK and US demographic and economic statistics.
Formerly known as BMI Research, FitchConnect contains proprietary data, analysis, ratings, rankings and forecasts covering many countries and industries. Their research features country risk, financial markets analysis, and industry research.
Select "Log in with Network" to access the database. Access is temporarily limited to on campus only or via the NYU VPN.