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Business Analytics (MSBA) Strategic Capstone
This guide contains resources selected for the completion of the MSBA Business Analytics strategic capstone.
BuildingGreen provides access to reports and information covering sustainability, sustainable materials and construction, building processes and building design, and green building codes and certification.
Formerly known as BMI Research, FitchConnect contains proprietary data, analysis, ratings, rankings and forecasts covering many countries and industries. Their research features country risk, financial markets analysis, and industry research.
Select "Log in with Network" to access the database. Access is temporarily limited to on campus only or via the NYU VPN.
Business Source Complete is a full text database of articles from popular, scholarly, and trade publications. Subjects covered include management, economics, finance, accounting, international business. Dates of coverage: 1886 to present.
Data-Planet Statistical Datasets aggregates datasets sourced from reputable public and private organizations, such as OECD, China Data Online, the United Nations, and the U.S. Census. It covers topics across many subject areas, including education, population and income, industry, commerce, trade, housing and construction. Users can create custom extracts and download files in delimited, SAS, or shapefile formats.
Factiva is a resource for U.S. and international newspapers (html full text only, no images or print layout versions), news transcripts, trade journals, newsletters, industry snapshots, and market data charts for recent stock prices. Coverage dates vary from title to title, but primarily span the late 20th century to present.
ProQuest Central is a large, multidisciplinary database with over 11,000 titles, with over 8,000 titles in full-text. It serves as the central resource for researchers at all levels in all markets. Over 160 subjects areas are covered extensively in this product including business and economics, health and medical, news and world affairs, technology, social sciences and more.
Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles. Include Statista's "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.
SimplyAnalytics is a web-based mapping, analytics and data visualization program providing data variables. Users have access to demographics, marketing data, consumer behavior (purchasing and product usage data), market segments, health, and business points for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups. Users can also export data, maps, reports and shapefiles for use outside of SimplyAnalytics. Now includes Nielsen Scarborough Data Module.
Users are not required to log-in with a user name and password; however, in order to save your work, it is recommended that you create your own user account. SimplyMap user accounts are still functional in the SimplyAnalytics interface.
ESRI's ArcGIS Business Analyst provides location-based intelligence for planning, site selection, and customer segmentation. It allows users to combine demographic, lifestyle, and spending data with map-based analytics to create visualizations and reports.
To request an account, use the NYU Data Services "Request Software" form. Important selections: Request software; Request ArcGIS software; NYU ArcGIS Online Organizational Account; Business Analyst Online.
Social Explorer contains access to U.S. Census data dating back to 1790. Users can create maps and embed them as objects or download static images.
To access Social Explorer, create a user account after signing in to NYU's SSO. If you have questions about authenticating your NYU Social Explorer account from off-campus, please contact Data Services.
PolicyMap is a web mapping platform that contains data on demographics, real estate, city crime rates, health, schools, housing affordability, employment, energy, and public investments. Users can create online, interactive maps that can be shared and can upload their own point data to be juxtaposed with the data PolicyMap contains.
ReferenceUSA contains detailed information on millions US businesses, including historical, closed, and new businesses, along with a standard white pages for access to data on millions of US residents, including new movers and new homeowners.
ReferenceUSA allows users to create personal accounts for saving searches and search criteria.