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Television: Viewership and Ratings

This guide is intended as a starting place for researchers, pointing to tools for finding books, scholarly articles, reviews, and other topical and collection-related information in Television.

Film Industry Data

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Find Radio Rankings & Ratings

Find Nielsen Ratings

Nielsen ratings measure the popularity of American television programs. Developed by Nielsen Media Research, the ratings are not qualitative evaluations of how much a program is "liked," but, instead, how many many people watched.

In essence, Nielsen ratings help determine the audience size and composition of television programming.

To learn more about how Nielsen collects the data to make the numbers come to life, see Ratings & Data, Sampling & Recruiting, and Meters & Diaries.

To find older ratings see below

TV by the numbers

TVbytheNumbers’ priorities are:

  • Provide an online warehouse of useful data about the television industry
  • Provide thoughtful and timely analysis on the data, news, and issues that drive the industry
  • Make the data easier to understand and absorb both through analysis and charting techniques
  • Prognosticate on the future
  • Be a favorite destination of those interested or involved in the data that drives the industry