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Business Research in Support of the Job Search: Industry & Marketing Research

Key NYU Libraries business resources for the job search

Why Research a Market and Industry?

Researching the market or industry within which a company operates is critical to understanding its business climate, challenges, and can reveal vital information about its competitive landscape. For more resources, the NYU Libraries Virtual Business Library includes categories of resources for Marketing Information and Industry Information.  

Identifying Trade Associations

Trade associations are important sources of information for industry research, because they collect industry statistics, maintain directories, publish white papers and research reports, organize conferences, and trade shows. Industry experts may be identified through these organizations.

Databases for Industry/Marketing Research