Imagine you are an independent consultant about to meet with a prospective new client.
You'll want to focus on the following:
Interviewers are unlikely to test you your knowledge of a company.
They might ask a question like “Tell me what you know about us,” but they’re generally just looking to ensure that you know the basics.
Remember, this research is for yourself! By the end of the research:
You're doing it wrong and wasting your time if you are:
Summary section adapted from "how to research the company you’re interviewing with." Ask A Manager. 2015. Retrieved 18 Sep 2017. http://www.askamanager.org/2015/03/how-to-research-the-company-youre-interviewing-with.html.