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Company and Industry Information

This guide contains core research resources for company and industry research.

Industry Trends & Analysis

The following resources provide access to industry trends and analysis.

These resources will help you answer questions such as:

  • Is this a growth industry?
  • What are some opportunities or threats to the industry?
  • What is the industry segmentation?

Industry Trends

Not finding what you're looking for?  The full list of industry databases is available on the NYU Business Library's industry page.

Industry News

Staying informed of current news is important as it keeps you informed of the threats and opportunities the industry is facing.  News and article databases and trade associations are excellent resources for the most current information.

trade association, also known as an industry trade group, is an organization founded and funded by businesses that operate in a specific industry (Wikipedia).  A Google search using your industry name and the word association will generate a list. e.g. searching "marketing associations" yields many including the American Marketing Association.

Not finding what you're looking for?  The full list of article and news databases is available on the NYU Business Library's article/news page.