Access includes the Berg Fashion Library, Fairchild Books Library, the Fashion Photography Archive, Bloomsbury Fashion Video Archive and Bloomsbury Fashion Business Cases. Content is peer reviewed by industry and academic experts and includes interconnected major reference works, exclusive articles, scholarly eBooks, case studies, biographies, lesson plans, bibliographic guides, textbooks, video content, runway and backstage photos from fashion shows, and images from museums around the world.
Business of Fashion (BoF) Professional provides access to news and newsletters, analysis and briefings, case studies, special reports, online learning resources, and more. BoF covers the global fashion industry, with detailed reporting on retail, luxury, tech, sustainability, marketing, beauty, events, and careers.
Users must create an account with their @nyu.edu email address. Check your spam folder if you do not see your account activation email. Add Business of Fashion as a contact to ensure you receive authentication emails and newsletters.
eCommerceDB provides detailed information for 20,000 e-commerce stores in 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and KPIs. Includes analyses of national e-commerce markets, customer behaviors and purchase patterns, market trends, and top stores.
Users must click the “Log in” link once in order to gain IP recognition.
Data and analysis on e-business, Internet marketing, and technology trends. Includes news, analysis, charts, reports, and information on products, and statistics. **Search for "Affluent" to find statistics and articles on digital media, social networking and more**
Aggregates and produces unique content including full-text news articles, financial statements, industry analyses, equity quotes, macroeconomic statistics, and market-specific information.
Market research reports and analysis (US only).
-Search for their detailed report on the "Affluent Consumer Market in the US."
-Also includes Unity Market Research, which specializes in the luxury market. To access the reports, type Unity Marketing in the search box.
As a globally recognised market analyst, Mintel produces some 600 reports into European, UK-specific and US consumer markets every year. There are global reports, as well as extensive industry/market research for China and Australia. **Search for "Affluent" to find reports including "Marketing to the Mass Affluent" and "Marketing to Affluent Consumers"**
Euromonitor Passport (formerly GMID) provides international market intelligence, including economic statistics, on industries, countries, and consumers.
MRI Simmons Insights provides a platform for users to access data and analytic tools based on annual consumer surveys. Users can explore consumer demographics, behavior, psychographics, brand preferences, and all major media behaviors covering television, online, mobile, print, radio, social media, and more. NYU subscribes to the Brand and Sales Catalyst modules.
Requires NetID login on and off-campus. Academic data is delayed two years. Use the "Dictionary Search" button to access the legacy interface.
SimplyAnalytics is a web-based mapping, analytics and data visualization program providing data variables. Users have access to demographics, marketing data, consumer behavior (purchasing and product usage data), market segments, health, and business points for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups. Users can also export data, maps, reports and shapefiles for use outside of SimplyAnalytics. Now includes Nielsen Scarborough Data Module.
Users are not required to log-in with a user name and password; however, in order to save your work, it is recommended that you create your own user account. SimplyMap user accounts are still functional in the SimplyAnalytics interface.
Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles. Include Statista's "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.
WARC (formerly World Advertising Research Center) provides access to advertising and marketing information from various sources, including academic and trade journals, case studies, rankings, conference papers, and more. Users can find trends reports, news, and current data on media usage and ad spending. WARC provides access to several academic and trade journals including: Admap, International journal of advertising, International Journal of Market Research, Journal of Advertising Research, Journal of Advertising History, and Market Leader.
Not finding what you're looking for? The full list of marketing and consumer research resources is available on the NYU Business Library Marketing page.
