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Fashion and Luxury MBA
Find resources related to the luxury marketing specialization.
Data and analysis on e-business, Internet marketing, and technology trends. Includes news, analysis, charts, reports, and information on products, and statistics. **Search for "Affluent" to find statistics and articles on digital media, social networking and more**
GMID contains over a million demographic, economic and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts.Coverage: 1977 to present, forecasts to 2016.
Market research reports and analysis (US only).
-Search for their detailed report on the "Affluent Consumer Market in the US."
-Also includes Unity Market Research, which specializes in the luxury market. To access the reports, type Unity Marketing in the search box.
As a globally recognised market analyst, Mintel produces some 600 reports into European, UK-specific and US consumer markets every year. There are global reports, as well as extensive industry/market research for China and Australia. **Search for "Affluent" to find reports including "Marketing to the Mass Affluent" and "Marketing to Affluent Consumers"**
MRI Simmons Insights provides a platform for users to access data and analytic tools based on annual consumer surveys. Users can explore consumer demographics, behavior, psychographics, brand preferences, and all major media behaviors covering television, online, mobile, print, radio, social media, and more. NYU subscribes to the Brand and Sales Catalyst modules.
Requires NetID login on and off-campus. Academic data is delayed two years. Use the "Dictionary Search" button to access the legacy interface.
Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles. Include Statista's "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.