NYU Business Library

AdForum offers access to thousands of streaming television advertisements broadcast nationally and internationally, as well as some digital and print content. Coverage dates focus on the most recent decade but include some historical content from the 20th century. Searchable by keyword, ad agency, brand, industry, country, and people credits.

BCC Research reports provide market research with statistical and analytical information. Topics include industrial, pharmaceutical, and high technology industries.

Business of Fashion (BoF) Professional provides access to news and newsletters, analysis and briefings, case studies, special reports, online learning resources, and more. BoF covers the global fashion industry, with detailed reporting on retail, luxury, tech, sustainability, marketing, beauty, events, and careers.

eCommerceDB provides detailed information for 20,000 e-commerce stores in 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and KPIs. Includes analyses of national e-commerce markets, customer behaviors and purchase patterns, market trends, and top stores.

eMarketer monitors, aggregates, and analyzes data in the form of analyst reports from resources supplied by research firms, consultancies, government agencies, and universities. eMarketer focuses on worldwide Internet usage and e-business. The reports, articles, and in this database charts cover broadband and dial-up, consumers and e-commerce, e-business and IT, marketing and advertising; media and entertainment, demographics and usage; and mobile markets. eMarketer includes access to analyst reports, all downloadable in PDF, JPG, and Excel formats.

Gartner provides access to information technology and high tech industry and market research reports, and includes their popular "magic quadrant", "hyper cycle", and "cool vendors" series.

GlobalData's Travel and Tourism intelligence services provide research on key market trends & how they will impact the future of the industry.

IBIS World is a comprehensive collection of industry market research.

MarketResearch provides access to market research reports and industry analysis.

Mintel Reports offers research reports covering European, UK, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events and UK and US demographic and economic statistics.

Mintel GNPD (Global New Products Database) monitors worldwide product innovation and new product activity in consumer packaged goods markets. It covers food, drink, household, beauty & personal care, healthcare, and pets. GNPD allows you to screen hundreds of thousands of products by country, category, packaging, price, and other features. GNPD's analytical tools are helpful for analyzing trends in product claims, ingredients, and packaging, in addition to identifying competing products.

Euromonitor Passport (formerly GMID) provides international market intelligence, including economic statistics, on industries, countries, and consumers.

MRI Simmons Insights provides a platform for users to access data and analytic tools based on annual consumer surveys. Users can explore consumer demographics, behavior, psychographics, brand preferences, and all major media behaviors covering television, online, mobile, print, radio, social media, and more. NYU subscribes to the Brand and Sales Catalyst modules.

SimplyAnalytics is a web-based mapping, analytics and data visualization program providing data variables. Users have access to demographics, marketing data, consumer behavior (purchasing and product usage data), market segments, health, and business points for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups. Users can also export data, maps, reports and shapefiles for use outside of SimplyAnalytics. Now includes Nielsen Scarborough Data Module.

Sports Business Research Network (SBRnet), formerly known as Sports Market Analytics, provides market research, industry trends, and statistics related to sports and sports business.

SRDS Media Solutions provides advertising rates and circulation information for U.S. and international media properties including magazines, newspapers, radio, TV/cable, and more. SRDS includes Claritas 360, a customer and market analysis tool that includes Nielsen and PRIZM data.

Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles. Include Statista's "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.

Statista Global Consumer Survey helps researchers understand consumer behavior as well as consumer interactions with brands. The results of a worldwide online survey about the attitudes and behaviors of a broad consumer base. The survey provides data about different industries and topics from the online and offline world, which can be combined in cross tabs and individual target groups.

Statistical Insight provides indexing and abstracts for federal, state, and international statistical publications as well as selected business and professional publications containing statistics. Approximately 20% of the federal statistical publications are available in full text. This resource includes all content from the American Statistics Index (ASI), Statistical Reference Index (SRI), and Index to International Statistics (IIS), including Statistical Datasets. Dates of coverage: 1973 to present.

Stylus produces market research reports on fashion and design, including cross-industry trends and consumer insights.

Vivvix - formerly known as Advertising Insights and AdSpender - provides a fast, top-level summary of the multi-media advertising marketplace. This web-based tool spans five years of national summary spending trends, accessible by industry, parent company, and brand. Users can access data - sourced from Kantar - via customizable reports with easy data exporting abilities to popular spreadsheet and flowchart programs.

WARC (formerly World Advertising Research Center) provides access to advertising and marketing information from various sources, including academic and trade journals, case studies, rankings, conference papers, and more. Users can find trends reports, news, and current data on media usage and ad spending. WARC provides access to several academic and trade journals including: Admap, International journal of advertising, International Journal of Market Research, Journal of Advertising Research, Journal of Advertising History, and Market Leader.

Fashion and design trend forecasting, reports, and consumer insights. NYU Libraries subscribe to the Insight, Fashion, and Lifestyle & Interiors modules.

Winmo, formerly known as RedBooks, contains detailed profiles of US and international advertising agencies and their clients. Information includes fields of specialization, media spend, social media spend, social impressions, and more.

The Work provides access to curated collections of creative campaigns from leading brands and agencies.

ABI/INFORM features full-text journals, dissertations, working papers, key business, and economics periodicals. Researchers can locate country- and industry-focused reports, and its international focus provides a picture of companies and business trends around the world.

Alternative Press Index (API) is a database of journal, newspaper, and magazine articles from international alternative, radical, and left periodicals. Coverage dates begin in 1991, for earlier content use the Alternative Press Index Archive database.

Business Source Complete is a full text database of articles from popular, scholarly, and trade publications. Subjects covered include management, economics, finance, accounting, international business. Dates of coverage: 1886 to present.

Ethnic NewsWatch is an interdisciplinary, multi-lingual (English, Spanish, French, German, and more) database of newspapers, magazines and journals from ethnic, minority, and native presses. Full-text content ranges from the 1940s to present day.

Factiva is a resource for U.S. and international newspapers (html full text only, no images or print layout versions), news transcripts, trade journals, newsletters, industry snapshots, and market data charts for recent stock prices. Coverage dates vary from title to title, but primarily span the late 20th century to present.

Global Newsstream contains the html full text of hundreds of U.S. and international news sources. Coverage dates vary from title to title, but generally span the most recent five to ten years.

JSTOR provides access to scholarly journals, primarily in the humanities and social sciences. In addition to journal articles, users can access book chapters, ebooks, and primary source documents.

Full-text coverage of the New York Times, 1980 to present.

The New York Times with Index database provides access to the full text, "as printed" edition of The New York Times, including images and advertisements. Coverage begins with the first edition published in 1851 and extends to three years from the present day (due to a rolling embargo).

Nexis Uni ​(Formerly LexisNexis Academic Universe) provides access to full-text newspapers (U.S. and some international), news wires, transcripts, and trade journals.

OmniFile Full Text Mega is a Multi-disciplinary database providing the complete content - indexing, abstracts, and full text - from six collections: Education Full Text, General Science Full Text, Humanities Full Text, Readers' Guide Full Text, Social Sciences Full Text, and Wilson Business Full Text. Dates of coverage: 1982 to present.

ProQuest Central is a large, multidisciplinary database with over 11,000 titles, with over 8,000 titles in full-text. It serves as the central resource for researchers at all levels in all markets. Over 160 subjects areas are covered extensively in this product including business and economics, health and medical, news and world affairs, technology, social sciences and more.

Russian Central Newspapers contains the most important Russian newspapers currently being being published in Moscow. Searching can be done across newspapers.

Social Science Research Network (SSRN) is composed of a number of specialized research networks in the social sciences. Topics covered by networks include accounting, economics, financial economics, legal scholarship, and management (including negotiation and marketing). The SSRN eLibrary consists of abstracts of scholarly working papers and forthcoming papers and an electronic paper collection of downloadable full text documents in pdf format.

Sports Business Research Network (SBRnet), formerly known as Sports Market Analytics, provides market research, industry trends, and statistics related to sports and sports business.