Research Guides: NYU Business Library: Marketing Information

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Marketing Research Guide

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Marketing Resources

AdForum This link opens in a new window AdForum offers access to thousands of streaming television advertisements broadcast nationally and internationally, as well as some digital and print content. Coverage dates focus on the most recent decade but include some historical content from the 20th century. Searchable by keyword, ad agency, brand, industry, country, and people credits.

ArcGIS Business Analyst
ESRI's ArcGIS Business Analyst provides location-based intelligence for planning, site selection, and customer segmentation. It allows users to combine demographic, lifestyle, and spending data with map-based analytics to create visualizations and reports.
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To request an account, use the NYU Data Services "Request Software" form. Important selections: Request software; Request ArcGIS software; NYU ArcGIS Online Organizational Account; Business Analyst Online.

BCC Research This link opens in a new window BCC Research reports provide market research with statistical and analytical information. Topics include industrial, pharmaceutical, and high technology industries.
Business of Fashion This link opens in a new window Business of Fashion (BoF) Professional provides access to news and newsletters, analysis and briefings, case studies, special reports, online learning resources, and more. BoF covers the global fashion industry, with detailed reporting on retail, luxury, tech, sustainability, marketing, beauty, events, and careers.
Users must create an account with their @nyu.edu email address. Check your spam folder if you do not see your account activation email. Add Business of Fashion as a contact to ensure you receive authentication emails and newsletters.
eCommerceDB This link opens in a new window eCommerceDB provides detailed information for 20,000 e-commerce stores in 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and KPIs. Includes analyses of national e-commerce markets, customer behaviors and purchase patterns, market trends, and top stores.
Users must click the “Log in” link once in order to gain IP recognition.
eMarketer This link opens in a new window eMarketer monitors, aggregates, and analyzes data in the form of analyst reports from resources supplied by research firms, consultancies, government agencies, and universities. eMarketer focuses on worldwide Internet usage and e-business. The reports, articles, and in this database charts cover broadband and dial-up, consumers and e-commerce, e-business and IT, marketing and advertising; media and entertainment, demographics and usage; and mobile markets. eMarketer includes access to analyst reports, all downloadable in PDF, JPG, and Excel formats.
A valid NYU NetId and password is required to access this resource
Gartner Reports This link opens in a new window Gartner provides access to information technology and high tech industry and market research reports, and includes their popular "magic quadrant", "hyper cycle", and "cool vendors" series.
When you click on the database link, you will be prompted to answer questions that will help customize your Gartner Reports profile. You may adjust those profile settings once you are on the database homepage.
GlobalData Travel and Tourism This link opens in a new window
IBISWorld This link opens in a new window IBIS World is a comprehensive collection of industry market research.
Requires NetID and password on and off-campus.
MarketResearch.com Academic This link opens in a new window MarketResearch provides access to market research reports and industry analysis.
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Mintel Academic This link opens in a new window Mintel Reports offers research reports covering European, UK, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events and UK and US demographic and economic statistics.
Requires Net ID and password on and off-campus.
Mintel GNPD This link opens in a new window
Requires Net ID and password on and off-campus.
Passport This link opens in a new window Euromonitor Passport (formerly GMID) provides international market intelligence, including economic statistics, on industries, countries, and consumers.
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Requires Net ID and password.
Simmons Insights This link opens in a new window MRI Simmons Insights provides a platform for users to access data and analytic tools based on annual consumer surveys. Users can explore consumer demographics, behavior, psychographics, brand preferences, and all major media behaviors covering television, online, mobile, print, radio, social media, and more. NYU subscribes to the Brand and Sales Catalyst modules.
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Requires NetID login on and off-campus. Academic data is delayed two years. Use the "Dictionary Search" button to access the legacy interface.
SimplyAnalytics This link opens in a new window SimplyAnalytics is a web-based mapping, analytics and data visualization program providing data variables. Users have access to demographics, marketing data, consumer behavior (purchasing and product usage data), market segments, health, and business points for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups. Users can also export data, maps, reports and shapefiles for use outside of SimplyAnalytics. Now includes Nielsen Scarborough Data Module.
Users are not required to log-in with a user name and password; however, in order to save your work, it is recommended that you create your own user account. SimplyMap user accounts are still functional in the SimplyAnalytics interface.
Skift Trends Reports This link opens in a new window Skift Trends Reports are bi-monthly syntheses of markets, industries, and topics related to media, business, hospitality, and tourism. Skift reports incorporate existing data and offer digestible content that can lead to actionable insights. Library patrons have access to all reports when they access the site from the library's page and click "All reports" at the top of the Skift homepage.
Sports Business Research Network This link opens in a new window Sports Business Research Network (SBRnet), formerly known as Sports Market Analytics, provides market research, industry trends, and statistics related to sports and sports business.
SRDS Media Solutions This link opens in a new window SRDS Media Solutions provides advertising rates and circulation information for U.S. and international media properties including magazines, newspapers, radio, TV/cable, and more. SRDS includes Claritas 360, a customer and market analysis tool that includes Nielsen and PRIZM data.
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Users accessing the Local Market Audience Analyst must use Internet Explorer.
Statista This link opens in a new window Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles. Include Statista's "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.
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Statista Global Consumer Survey This link opens in a new window Statista Global Consumer Survey helps researchers understand consumer behavior as well as consumer interactions with brands. The results of a worldwide online survey about the attitudes and behaviors of a broad consumer base. The survey provides data about different industries and topics from the online and offline world, which can be combined in cross tabs and individual target groups.
Statistical Insight This link opens in a new window Statistical Insight provides indexing and abstracts for federal, state, and international statistical publications as well as selected business and professional publications containing statistics. Approximately 20% of the federal statistical publications are available in full text. This resource includes all content from the American Statistics Index (ASI), Statistical Reference Index (SRI), and Index to International Statistics (IIS), including Statistical Datasets. Dates of coverage: 1973 to present.
Stylus This link opens in a new window Stylus produces market research reports on fashion and design, including cross-industry trends and consumer insights.
Please use NYU's VPN for off-campus access to this database.
Vogue Business This link opens in a new window Vogue Business is an online fashion industry publication that offers a global perspective on the fashion industry, exploring how cultural trends and global patterns impact fashion businesses. Covers technology, sustainability, retail, beauty, and more. NYU's subscription includes access to the Vogue Business Index.
Users are required to register for an account on campus using their NYU email address in order to access the database. Once registered, please use https://www.voguebusiness.com/ to access.
Vivvix This link opens in a new window Vivvix - formerly known as Advertising Insights and AdSpender - provides a fast, top-level summary of the multi-media advertising marketplace. This web-based tool spans five years of national summary spending trends, accessible by industry, parent company, and brand. Users can access data - sourced from Kantar - via customizable reports with easy data exporting abilities to popular spreadsheet and flowchart programs.
This resource requires an active NYU NetID and password to access. Limited to 3 simultaneous users.
WARC This link opens in a new window WARC (formerly World Advertising Research Center) provides access to advertising and marketing information from various sources, including academic and trade journals, case studies, rankings, conference papers, and more. Users can find trends reports, news, and current data on media usage and ad spending. WARC provides access to several academic and trade journals including: Admap, International journal of advertising, International Journal of Market Research, Journal of Advertising Research, Journal of Advertising History, and Market Leader.
WGSN This link opens in a new window Fashion and design trend forecasting, reports, and consumer insights. NYU Libraries subscribe to the Insight, Fashion, and Lifestyle & Interiors modules.
Users must create an account using their NYU email address to access WGSN.
Winmo This link opens in a new window Winmo, formerly known as RedBooks, contains detailed profiles of US and international advertising agencies and their clients. Information includes fields of specialization, media spend, social media spend, social impressions, and more.
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The Work from Cannes Lions This link opens in a new window The Work provides access to curated collections of creative campaigns from leading brands and agencies.
Users must sign up to create a personal account using their NYU email address in order to access this resource.

Journal/Newspaper Articles

ABI/INFORM This link opens in a new window ABI/INFORM features full-text journals, dissertations, working papers, key business, and economics periodicals. Researchers can locate country- and industry-focused reports, and its international focus provides a picture of companies and business trends around the world.
Alternative Press Index This link opens in a new window Alternative Press Index (API) is a database of journal, newspaper, and magazine articles from international alternative, radical, and left periodicals. Coverage dates begin in 1991, for earlier content use the Alternative Press Index Archive database.
Business Source Complete This link opens in a new window Business Source Complete is a full text database of articles from popular, scholarly, and trade publications. Subjects covered include management, economics, finance, accounting, international business. Dates of coverage: 1886 to present.
Ethnic NewsWatch This link opens in a new window Ethnic NewsWatch is an interdisciplinary, multi-lingual (English, Spanish, French, German, and more) database of newspapers, magazines and journals from ethnic, minority, and native presses. Full-text content ranges from the 1940s to present day.
Factiva This link opens in a new window Factiva is a resource for U.S. and international newspapers (html full text only, no images or print layout versions), news transcripts, trade journals, newsletters, industry snapshots, and market data charts for recent stock prices. Coverage dates vary from title to title, but primarily span the late 20th century to present.
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Requires NetID login from on or off campus.
Global Newsstream This link opens in a new window Global Newsstream contains the html full text of hundreds of U.S. and international news sources. Coverage dates vary from title to title, but generally span the most recent five to ten years.
JSTOR This link opens in a new window JSTOR provides access to scholarly journals, primarily in the humanities and social sciences. In addition to journal articles, users can access book chapters, ebooks, and primary source documents.
New York Times, 1980-present (via ProQuest) This link opens in a new window Full-text coverage of the New York Times, 1980 to present.
The New York Times with Index (1851—2015) This link opens in a new window The New York Times with Index database provides access to the full text, "as printed" edition of The New York Times, including images and advertisements. Coverage begins with the first edition published in 1851 and extends to three years from the present day (due to a rolling embargo).
Nexis Uni This link opens in a new window Nexis Uni (Formerly LexisNexis Academic Universe) provides access to full-text newspapers (U.S. and some international), news wires, transcripts, and trade journals.
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Please clear your browser's cache and cookies before attempting to access this resource.
OmniFile Full Text Mega This link opens in a new window OmniFile Full Text Mega is a Multi-disciplinary database providing the complete content - indexing, abstracts, and full text - from six collections: Education Full Text, General Science Full Text, Humanities Full Text, Readers' Guide Full Text, Social Sciences Full Text, and Wilson Business Full Text. Dates of coverage: 1982 to present.
ProQuest Central This link opens in a new window ProQuest Central is a large, multidisciplinary database with over 11,000 titles, with over 8,000 titles in full-text. It serves as the central resource for researchers at all levels in all markets. Over 160 subjects areas are covered extensively in this product including business and economics, health and medical, news and world affairs, technology, social sciences and more.
Russian Central Newspapers This link opens in a new window Russian Central Newspapers contains the most important Russian newspapers currently being being published in Moscow. Searching can be done across newspapers.
Search in Cyrillic or in Library of Congress English transliteration.
Social Science Research Network (SSRN) This link opens in a new window Social Science Research Network (SSRN) is composed of a number of specialized research networks in the social sciences. Topics covered by networks include accounting, economics, financial economics, legal scholarship, and management (including negotiation and marketing). The SSRN eLibrary consists of abstracts of scholarly working papers and forthcoming papers and an electronic paper collection of downloadable full text documents in pdf format.
In order to subscribe to the NYU network one must create an account with their NYU email address. Please note that when accessing through off-site connection you may encounter a login screen which indicates you can 'login anonymously.' If you reach this choose to login anonymously and you will be granted access.
Sports Business Research Network This link opens in a new window Sports Business Research Network (SBRnet), formerly known as Sports Market Analytics, provides market research, industry trends, and statistics related to sports and sports business.

Wall Street Journal