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Media and Communication
An introduction to core research resources for media and communication.
SAGE Research Methods Online aggregates materials from SAGE's journal and reference content, including dictionaries, datasets, case studies, and books. Researchers can explore methods with the Methods Map tool and gather context (including sample data sets) to help design research projects, understand particular methods or identify a new method, conduct research, and write up findings.
The authors of this work show readers how to obtain, categorize, and analyze different media documents. They look at traditional primary documents such as newspapers and magazines but also at more recent forms–television newscasts and cyberspace.
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture.