Research Guides: Media and Communication: Research Methods

Communication Research Methods: Articles and Books

SAGE Research Methods Online This link opens in a new window
SAGE Research Methods Online aggregates materials from SAGE's journal and reference content, including dictionaries, datasets, case studies, and books. Researchers can explore methods with the Methods Map tool and gather context (including sample data sets) to help design research projects, understand particular methods or identify a new method, conduct research, and write up findings.

Communication Research Methods II: A Sourcebook
An updated version of the "bible" of how to do research in communication and media studies.
Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies
A great overview of both qualitative and quantitative approaches to content analysis and media studies research.
Qualitative Media Analysis
The authors of this work show readers how to obtain, categorize, and analyze different media documents. They look at traditional primary documents such as newspapers and magazines but also at more recent forms–television newscasts and cyberspace.
Mass Communications Research Methods
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Communication Research Methods in Postmodern Culture: A Revisionist Approach
The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture.