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An introduction to core research resources for publishing.
Winmo, formerly known as RedBooks, contains detailed profiles of US and international advertising agencies and their clients. Information includes fields of specialization, media spend, social media spend, social impressions, and more.
AdSpender provides a fast, top-level summary of the multi-media advertising marketplace. This web-based tool spans five years of national summary spending trends, accessible by industry, parent company, and brand. Users can access data via customizable reports with easy data exporting abilities to popular spreadsheet and flowchart programs. Click the PDF icon for detailed instructions for AdSpender. AdSpender is the academic equivalent of Kantar's AdInsights.
This resource requires an active NYU NetID and password to access. Limited to 3 simultaneous users.
SRDS Media Solutions provides advertising rates and circulation information for U.S. and international media properties including magazines, newspapers, radio, TV/cable, and more. SRDS includes Claritas 360, a customer and market analysis tool that includes Nielsen and PRIZM data.
Users accessing the Local Market Audience Analyst must use Internet Explorer.
WARC (formerly World Advertising Research Center) provides access to advertising and marketing information from various sources, including academic and trade journals, case studies, rankings, conference papers, and more. Users can find trends reports, news, and current data on media usage and ad spending. WARC provides access to several academic and trade journals including: Admap, International journal of advertising, International Journal of Market Research, Journal of Advertising Research, Journal of Advertising History, and Market Leader.
The Alliance for Audited Media database provides access to circulation and subscription figures for hundreds of major US and Canadian magazines and newspapers via the "Media Intelligence Center" resource. Subscription information is available for both print and digital resources. Historical data goes back about 10 years for each title. Accessible only from on campus.
On campus access only to the "Media Intelligence Center" resource. To access this database, start at the Alliance for Audited Media homepage, and click on the "Log In" icon, then select "Media Intelligence Center."
Find statistics on media usage, media sales, readers and listeners. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles.