This guide is designed for students pursuing the Luxury Marketing specialization or anyone else researching in this field. It contains resources related to industry research, company profiles, international business, and marketing strategy. For additional research help, please use Ask a Librarian.
Advertising Research and Planning Resources for advertising research and marketing
Business Plans Resources for writing a business plan including industry conditions, target market demographics, and financial comparables
Hospitality and Tourism This guide lists some of the most relevant hospitality/tourism resources available via NYU Library
International Marketing Marketing and consumer information for international business
International Trade Statistics Trade and investment statistics for international business