Research Guides: Marketing: Home

Marketing Resources at NYU

Use this guide to discover and use NYU's subscription resources for advertising, market research, and marketing.

The Library Resources for Marketing video series provides a quick overview of some of the library's most popular sources for marketing research. Watch for a brief introduction to a sampling of some of the sources you can access through the library. Transcripts as well as a version with Mandarin subtitles are available on NYU Stream.

Popular Market Research Report Databases

Mintel Academic
Start here for business to consumer (B2C) market research. Mintel's reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits.
Passport
Euromonitor's Passport provides international market intelligence, including economic statistics, on industries, countries, and consumers.
MarketResearch.com Academic
MarketResearch.com Academic provides access to market research reports (B2C and B2B) and industry analysis from a wide variety of providers.
BCC Research
Start here for business to business (B2B) market research. BCC Research reports provide market research with statistical and analytical information. Topics include industrial, pharmaceutical, and high tech industries.
Gartner
Start here for IT industry and technology market research, including Gartner's popular "magic quadrant" and "hype cycle" reports.
Skift Trends Reports
Skift Trends Reports are bi-monthly syntheses of markets, industries, and topics related to media, business, hospitality, and tourism.
Stylus
Stylus produces market research reports on fashion and design, including cross-industry trends and consumer insights.