Advertising Age contains reports on all aspects of advertising, including interactive media, marketing research, sales promotion, and brand management. Web version includes a searchable archive extending back to 1992.
Library access to the Advertising Age archives: Bobst has Advertising Age on microfilm and microfiche, dating back to 1955. Content is also available electronically from several databases, including Proquest, Factiva, Ebsco, and Lexis Nexis.
Adweek offers in-depth coverage of industry news and personalities. The web version includes access to photos, free white papers, special issues, and more.
Library access to the Adweek archives: Current print issues only are held on the 9th floor. Content is also available electronically from several databases, including Proquest, Factiva, Ebsco, and Lexis Nexis.