Research Guides: Business of Media: Company & Industry Research

Business Research

The NYU Business Library is a useful resource for identifying resources in specific categories, including company and financial information, industry research, marketing research, etc. It includes links to and descriptions of specialized business resources, journal and periodical databases, research guides, and a searchable Business FAQ.

Nielsen data are not publicly accessible. NYU Libraries has access to freely available summaries of Nielsen data as well as access to some Nielsen data through third-party databases--Simply Analytics and SRDS.

Company Overviews

Additional resources for company information are available on the NYU Business Library's company/financial page.

Hoovers
Search by company. Includes company overview, financials, key people, competitors, and more.

Business Source Complete
Includes Datamonitor reports for companies. Click on company profiles in the main menu bar, then search or browse for a company.
GuideStar: the National Database of Nonprofit Organizations
Candid's GuideStar provides data on IRS-recognized nonprofit organizations in the U.S. Users can search nonprofits according to their operating budgets, size, location, and National Taxonomy of Exempt Entities (NTEE). Highlight include a financial trends analysis snapshot for each organization and downloadable form 990s.

To access the premium section of Guidestar, you must register and create an account. Once registered, NYU users are permitted to download 1000 records per month. Registration can be done on this link here.
Nexis Uni
Click "Companies" on the top tool bar and search for company information and/or SEC filings.

Please clear your browser's cache and cookies before attempting to access this resource.

Financial Information

Start your financial research with the resources listed below. Additional resources for financial information are available on the NYU Business Library's Company & Financial Information page.

EDGAR/IDEA
Search for company filings including 10-Ks, as well as quarterly reports. This publicly-available resource is provided by the Securities and Exchange Commission (SEC). Filings are from 1994 to present.

Hoovers
Hoovers contains public and private company profiles. Includes key executive profiles, industry coverage, and detailed company fact sheets.
Nexis Uni
Click "Companies" on the top tool bar to search for company profiles and/or SEC filings

Please clear your browser's cache and cookies before attempting to access this resource.

Industry Reports

To understand more about a specific media industry, try these recommended resources. Additional industry resources are available on the NYU Business Library industry page.

eMarketer
Recommended for digital media and advertising research. Includes an industry section on Media and Entertainment as well as statistics and tables related to media usage.
FirstResearch
Industry Reports include: overview, competitive landscape, employment statistics, industry opportunities, trends, etc.
MarketResearch
Includes industry-specific reports relating to market trends, market share, consumer behavior, product innovation, and more. Access to the reports is free for NYU students and faculty, despite the price display.

Mintel Academic
Mintel Reports offers research reports covering European, UK, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events and UK and US demographic and economic statistics.

Requires Net ID and password on and off-campus.

Gartner Reports
Provides access to reports from the information technology (IT) consulting firm Gartner Group.
Standard and Poors Net Advantage
Includes industry analysis for Advertising, Broadcasting and Cable, etc. Click on Industry Surveys under Research in the left toolbar for the full list.

Independent Research Firms

Audit Bureau of Circulations
A not for profit, volunteer organization that oversees procedures to verify the circulation data published by newspapers and periodicals.
Nielsen Media Research
Nielsen is a global measurement and data analytics company.
Nielsen Soundscan
Nielsen tracks what music people are buying both in-store and digitally. Nielsen compiles data from thousands of retail outlets globally, to help record labels, publishers, artists, artist management and performance rights organizations understand what albums, singles and music videos people are buying, and where they’re buying them.

Media Ownership Studies--Historical

Media Ownership Research Studies from the FCC
The FCC commissioned a number of economic studies to evaluate the media marketplace and the state of the media industry.

Entertainment Industry Economics

Entertainment Industry Economics by Harold L. Vogel
ISBN: 9781108675499

Publication Date: 2020-06-26

Fully updated, the tenth edition of Entertainment Industry Economics is the definitive reference on the economics of film, music, television, advertising, broadcasting, cable, casinos, publishing, arts and culture, performing arts, toys and games, sports, and theme parks. This edition offers new material on streaming services, the relationship between demographics and entertainment spending, electromagnetic spectrum for broadcasters, and revised FASB accounting rules for film and television.