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Business of Media

This guide is designed for NYU students researching general topics in media business.

Business Research

NYU Business Library

The NYU Business Library is a useful resource for identifying resources in specific categories, including company and financial information, industry research, marketing research, etc. It includes links to and descriptions of specialized business resources, journal and periodical databases, research guides, and a searchable Business FAQ.

Nielsen data are not publicly accessible. NYU Libraries has access to freely available summaries of Nielsen data as well as access to some Nielsen data through third-party databases--Simply Analytics and SRDS. 

Company Overviews

Additional resources for company information are available on the NYU Business Library's company/financial page.

Financial Information

Start your financial research with the resources listed below.  Additional resources for financial information are available on the NYU Business Library's Company & Financial Information page.

Industry Reports

To understand more about a specific media industry, try these recommended resources. Additional industry resources are available on the NYU Business Library industry page.

Independent Research Firms

Media Ownership Studies--Historical

Entertainment Industry Economics