Ask a Librarian via email, text us at +1-646-265-1342, or schedule an appointment.
Demographic data refers to socio-economic information expressed statistically, including employment, education, income, etc. while psychographic data studies and classifies people according to their attitudes, aspirations, and other psychological criteria. Both data points are used in market research.
Requires NetID login on and off-campus. Academic data is delayed two years. Use the "Dictionary Search" button to access the legacy interface.
Not finding the information you need? The full list of demographic/psychographic resources is available on the NYU Business Library Marketing page.