The Nielsen and NielsenIQ datasets at the Kilts Center for Marketing is a relationship between the University of Chicago's Booth School of Business and the Nielsen Company, and makes select Nielsen marketing datasets available to academic researchers. Only tenured and tenure-track faculty, PhD students, and post-docs - with approved projects - are eligible to gain direct access to Nielsen datasets.
Updated on November 20, 2023
The 2021 NielsenIQ panel and scanner data are now available, featuring several key updates. These include a New Product Hierarchy, New Data Manuals for Scanner and Panel, discontinuation of UPC versioning, inclusion of Private Label UPCs in Retail Scanner data, and etc.
Please review all Nielsen policies (eligibility, project criteria, use requirements, papers and publications policies) before attempting to register. If you have questions about complying with these policies, reach out using the contact information linked on the Nielsen Kilts policies website.
Your identity will first be confirmed by our NYU Contract Administrator. All projects are then evaluated by Nielsen to ensure appropriateness and compliance with all policies and the terms of NYU's Nielsen Kilts contract.