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Nielsen Kilts Datasets

Learn how to access Nielsen marketing data at NYU.

Nielsen Kilts

Nielsen company and Chicago Booth Kilts Center logos.

The Nielsen and NielsenIQ datasets at the Kilts Center for Marketing is a relationship between the University of Chicago's Booth School of Business and the Nielsen Company, and makes select Nielsen marketing datasets available to academic researchers. Only tenured and tenure-track faculty, PhD students, and post-docs - with approved projects - are eligible to gain direct access to Nielsen datasets.

UPDATE: 2021 Scanner & Panel Data Available

Updated on November 20, 2023

The 2021 NielsenIQ panel and scanner data are now available, featuring several key updates. These include a New Product Hierarchy, New Data Manuals for Scanner and Panel, discontinuation of UPC versioning, inclusion of Private Label UPCs in Retail Scanner data, and etc.

For more information, please see the important changes to Nielsen Data. Should you have any further questions, please contact the Kilts Center Marketing Data.

Datasets (Nielsen Datasets at NYU)

  • Consumer Panel Data: The Consumer Panel Data comprise a representative panel of households that continually provide information about their purchases in a longitudinal study in which panelists stay on as long as they continue to meet Nielsen’s criteria. Nielsen consumer panelists use in-home scanners to record all of their purchases (from any outlet) intended for personal, in-home use. Consumers provide information about their households and what products they buy, as well as when and where they make purchases.
  • PanelView Surveys: Complementary to the Consumer Panel Data, the Panel Views surveys contain additional data about households and their members.
  • Retail Scanner Data: Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets.
  • Ad Intel Data: Nielsen's Ad Intel Data cover advertising occurrences for a variety of media types across the United States, starting in 2010 and including annual updates. These data can be broken down by Market Code (i.e., ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets).
  • PromoData: PromoData (2006 - some of 2012) details manufacturer costs and allowances, introduction of new products, and price changes for all major grocery wholesalers from major markets. Data comes from 12 US grocery wholesalers.

For more detailed descriptions, visit Nielsen Kilts.

Eligibility, Policies, Registration, and Access


  • Tenured and tenure-track faculty, PhD students, and postdoctoral researchers are eligible to have direct access. Researchers may not share the data with individuals not registered and approved by the Kilts Center, including any student in an undergraduate or master’s program. 
  • Each individual eligible to access the data must have a subscription at their own home institution.
  • Access by PhD students or postdoctoral researchers requires a subscription by the student’s or postdoc’s advisor. The advisor must be a full-time tenured or tenure-track professor from the same institution. The PhD student or postdoc and the faculty advisor are required to register individually.


Please review all Nielsen policies (eligibility, project criteria, use requirements, papers and publications policies) before attempting to register. If you have questions about complying with these policies, reach out using the contact information linked on the Nielsen Kilts policies website.

Registration and Access: 

Your identity will first be confirmed by our NYU Contract Administrator. All projects are then evaluated by Nielsen to ensure appropriateness and compliance with all policies and the terms of NYU's Nielsen Kilts contract.

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