Public Relations

Winmo, formerly known as RedBooks, contains detailed profiles of US and international advertising agencies and their clients. Information includes fields of specialization, media spend, social media spend, social impressions, and more.

Vivvix - formerly known as Advertising Insights and AdSpender - provides a fast, top-level summary of the multi-media advertising marketplace. This web-based tool spans five years of national summary spending trends, accessible by industry, parent company, and brand. Users can access data - sourced from Kantar - via customizable reports with easy data exporting abilities to popular spreadsheet and flowchart programs.

SRDS Media Solutions provides advertising rates and circulation information for U.S. and international media properties including magazines, newspapers, radio, TV/cable, and more. SRDS includes Claritas 360, a customer and market analysis tool that includes Nielsen and PRIZM data.

WARC (formerly World Advertising Research Center) provides access to advertising and marketing information from various sources, including academic and trade journals, case studies, rankings, conference papers, and more. Users can find trends reports, news, and current data on media usage and ad spending. WARC provides access to several academic and trade journals including: Admap, International journal of advertising, International Journal of Market Research, Journal of Advertising Research, Journal of Advertising History, and Market Leader.

The Work provides access to curated collections of creative campaigns from leading brands and agencies.

AdForum offers access to thousands of streaming television advertisements broadcast nationally and internationally, as well as some digital and print content. Coverage dates focus on the most recent decade but include some historical content from the 20th century. Searchable by keyword, ad agency, brand, industry, country, and people credits.