Public Relations

Under the Category Overview tab, includes detailed reports on targeted demographic groups.

Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles. Include Statista's "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.

Browse the reports in the Demographics category for detailed overviews of market segments.

MRI Simmons Insights provides a platform for users to access data and analytic tools based on annual consumer surveys. Users can explore consumer demographics, behavior, psychographics, brand preferences, and all major media behaviors covering television, online, mobile, print, radio, social media, and more. NYU subscribes to the Brand and Sales Catalyst modules.

PolicyMap is a web mapping platform that contains data on demographics, real estate, city crime rates, health, schools, housing affordability, employment, energy, and public investments. Users can create online, interactive maps that can be shared and can upload their own point data to be juxtaposed with the data PolicyMap contains.

SimplyAnalytics is a web-based mapping, analytics and data visualization program providing data variables. Users have access to demographics, marketing data, consumer behavior (purchasing and product usage data), market segments, health, and business points for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups. Users can also export data, maps, reports and shapefiles for use outside of SimplyAnalytics. Now includes Nielsen Scarborough Data Module.

Social Explorer contains access to U.S. Census data dating back to 1790. Users can create maps and embed them as objects or download static images.