Research Guides: Entrepreneurship &amp; Startups: Market Research

Popular Market Research Report Databases

Mintel Academic
Start here for business to consumer (B2C) market research. Mintel's reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits.
Statista
Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, media sources, etc.
BCC Research
Start here for business to business (B2B) market research. BCC Research reports provide market research with statistical and analytical information. Topics include industrial, pharmaceutical, and high tech industries.
eMarketer
Start here for information on all aspects of e-commerce, e-business and IT, marketing and advertising, media and entertainment, demographics and usage, and mobile markets.
Gartner
Start here for IT industry and technology market research, including Gartner's popular "magic quadrant" and "hype cycle" reports.
MarketResearch.com Academic
MarketResearch.com Academic provides access to market research reports (B2C and B2B) and industry analysis from a wide variety of providers.
Passport
Euromonitor's Passport provides international market intelligence, including economic statistics, on industries, countries, and consumers.
Skift Trends Reports
Skift Trends Reports are bi-monthly syntheses of markets, industries, and topics related to media, business, hospitality, and tourism.
Stylus
Stylus produces market research reports on fashion and design, including cross-industry trends and consumer insights.

Find a comprehensive list of market research sources on our Marketing research guide.

Advertising

Winmo This link opens in a new window
- This link opens in a new window
Winmo, formerly known as RedBooks, contains detailed profiles of US and international advertising agencies and their clients. Information includes fields of specialization, media spend, social media spend, social impressions, and more.
SRDS Media Solutions This link opens in a new window
- This link opens in a new window
SRDS Media Solutions provides advertising rates and circulation information for U.S. and international media properties including magazines, newspapers, radio, TV/cable, and more. SRDS includes Claritas 360, a customer and market analysis tool that includes Nielsen and PRIZM data.
Users accessing the Local Market Audience Analyst must use Internet Explorer.
Vivvix This link opens in a new window
Vivvix - formerly known as Advertising Insights and AdSpender - provides a fast, top-level summary of the multi-media advertising marketplace. This web-based tool spans five years of national summary spending trends, accessible by industry, parent company, and brand. Users can access data - sourced from Kantar - via customizable reports with easy data exporting abilities to popular spreadsheet and flowchart programs.
This resource requires an active NYU NetID and password to access. Limited to 3 simultaneous users.

Consumer Demographics & Psychographics

SimplyAnalytics This link opens in a new window
SimplyAnalytics is a web-based mapping, analytics and data visualization program providing data variables. Users have access to demographics, marketing data, consumer behavior (purchasing and product usage data), market segments, health, and business points for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups. Users can also export data, maps, reports and shapefiles for use outside of SimplyAnalytics. Now includes Nielsen Scarborough Data Module.
Users are not required to log-in with a user name and password; however, in order to save your work, it is recommended that you create your own user account. SimplyMap user accounts are still functional in the SimplyAnalytics interface.
Simmons Insights This link opens in a new window
- This link opens in a new window
MRI Simmons Insights provides a platform for users to access data and analytic tools based on annual consumer surveys. Users can explore consumer demographics, behavior, psychographics, brand preferences, and all major media behaviors covering television, online, mobile, print, radio, social media, and more. NYU subscribes to the Brand and Sales Catalyst modules.
Requires NetID login on and off-campus. Academic data is delayed two years. Use the "Dictionary Search" button to access the legacy interface.

Workshop: Sizing Up Your Market and Competition

This Leslie eLab workshop (YouTube video; 1 hour, 1 minute) helps you answer the critical questions necessary to assess your business opportunity. Attend the workshop in person for personalized advice.

Entrepreneurship & Startups

Marketing Research Guide

Popular Market Research Report Databases

Advertising

Consumer Demographics & Psychographics

Workshop: Sizing Up Your Market and Competition