Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Business of Media

This guide is designed for NYU students researching general topics in media business.

Independent Research Firms

Who Owns What?

Business Research

Virtual Business Library

The Virtual Business Library (VBL) is a very useful tool for identifying resources in specific categories, including industry research, marketing research, company and financial information, etc. It includes links and descriptions for specialized business resources, journal and periodical databases, research guides, and a searchable FAQ.

Company Overviews

Use these sources to learn basic information about a media company. Note that more information will be available for publicly traded companies. 

Financial Information

Industry Reports

To understand more about a specific media industry, try these sources. 

Entertainment Industry Economics