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Survey Design Software

Access and information about web-based survey design

>> Important Update: RelevantID Replaced 6/15/2025

As of June 15, 2025, RelevantID has been replaced with a new system that uses a proprietary algorithm to detect duplicate respondents at survey completion.

A new toggle, "Detect duplicate respondents," has been added to configure how duplicates are handled- flagged or screened out.
A new embedded data field, Q_DuplicateRespondent, now flags suspected duplicate responses.
Surveys previously using RelevantID will automatically adopt the new system and flag duplicates.

 

What do I need to do?

If your survey uses Q_RelevantIDDuplicate (Q_RelevantIDDuplicate, Q_RelevantIDDuplicateScore, Q_RelevantIDFraudScore, Q_RelevantIDLastStartDate) or related fields for branching, workflows, or filters, please update them to use Q_DuplicateRespondent by June 15, 2025 to ensure continued accuracy.


Note: "Fraud Detection" score is now deprecated and will not appear on new responses.

 

For more information on Fraud Detection, view Qualtrics' support page. See also the Survey Security page for Bot Detection and other useful tips!

Survey Design Guidance

I made my survey in Survey Monkey. How can I switch to Qualtrics?

Unfortunately, you can't export the survey itself from Survey Monkey. However, it is easy to recreate your survey in Qualtrics by cutting and pasting your survey question text from Survey Monkey or another survey tool by download your data and upload it to Qualtrics if you'd like. 

I made my survey in Google Forms.  How can I switch to Qualtrics?

You can copy your Google Form  by clicking the File menu and selecting Make a copy. Copying a form will copy only the questions and layout, not the responses you’ve already received. Once you have downloaded your Google Form, you can upload it to Qualtrics. 

To copy the response from your Google Form, you can download your response to as a CSV file by clicking the File menu, select Download as, and click Comma Separated Values. Again, Once you have downloaded your Google Form, you can upload it to Qualtrics. 

Bibliography from the Reference Library of Harvard University Program on Survey Design

Accessibility

WebAIM Evaluation of Qualtrics

WebAIM.org, a third party authority in web accessibility, has evaluated the Qualtrics survey platform and certifies its output to support conformance with Level A and Level AA of the Web Content Accessibility Guidelines version 2.0. WCAG 2.0 is the compliance standard for Section 508 of the Rehabilitation Act of 1973. More Information is available at the following link. https://webaim.org/services/certification/qualtrics

The following question types were evaluated for conformance on March 13, 2018:

  • Descriptive Text
  • Multiple choice (all 21 types)
  • Net Promoter Score
  • Matrix (except Bipolar, MaxDiff, Likert)
  • Text Entry (all types)
  • Rank Order (only Text Entry, Graphic, and Radio)
  • Constant Sum
  • Side by Side
  • Drill Down
  • Timing
  • Meta Info
  • Captcha Verification (V2)

Checking Accessibility in Qualtrics

The following Qualtrics page contains more information on appropriate question types and the accessibility checker. To access the acessibility checker follow the steps listed below.

  1. In the Survey Tab, click Tools.
  2. Under the Tools list, click Review.
  3. Under the Review list, click Check Survey Accessibility.

Screenshot of Qualtrics Workspace on the Survey Tab demonstrates the steps to check survey accessibility. Corresponding steps are transcribed above.

Using Code for Accessibility in Qualtrics

Looking to make your survey accessible to the fullest potential of users... 

There are ways to do this within Qualtrics, or you can add the following CSS code. 

CSS code can be included in Qualtrics surveys under Custom CSS to create better highlighting on elements when survey-takers use keyboard to navigate the survey.
*:focus,
input:focus,
select:focus,
button:focus {
  outline: 3px solid #3dbbdb !important;
  overflow: -moz-hidden-unscrollable;
}

For more ideas about making your survey accessible see below or contact us at Data Services.

Videos and Tutorials

Literature

CC

Creative Commons License
Original work in this LibGuide is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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