Inclusive design increases access. A social media strategy that considers inclusive design does the same. Without accessibility, you miss out on connecting with your full potential audience.
At least one billion people—15% of the world’s population—experience some form of disability. That figure increases significantly when it accounts for temporary and situational disabilities. Non-inclusive content and experiences push people away. And it’s not always easy to pinpoint when that happens. Excluded web visitors often don’t complain: 71% just leave.