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Business in Contemporary China

This page is a starting point for students researching Chinese industries, consumers, and companies.


“Retail & New Retail” guide is built for Marketing and Retail Science research in China. Anyone who is researching this topic can also take this for reference. The guide includes three parts: Overview, Three Flows (Information, Cash, and Product), and Retail Technology, with reports & statistics, books, case studies, videos, and learning courses from library subscribed databases and open sources.