MBA Research Resources: Stern at NYUAD

Access 2,000+ Harvard Business case studies. Harvard cases may be linked to and used as course reserves, but cannot be downloaded. Note that NYU Libraries does not have access to all Harvard case studies. Many must still be purchased, individually, via the Harvard Business Publishing website

Teaching notes: Available via the Harvard Business Publishing website after signing up for a free "Educator" account.

Cases designed to align with the most commonly used undergraduate finance textbooks and the Bloomberg Terminal. Cases include: pre work, slides, student version of study, prof version of study, Bloomberg tutorial video and script, and additional materials (such as Excel files).
Teaching notes: Included.

Click "Bloomsbury Fashion Business Cases" when entering the database to browse 250+ cases. Topics covered: advertising, consumer behavior, branding, buying, entrepreneurship, ethics, marketing, media, merchandising, product development, promotion, supply chain management, sustainability, textiles. Teaching notes: Included.

In the upper-right hand navigation, select "Explore Our Content" and then "Case Studies". NYU subscribes to the "Emerging Markets Case Studies" collection, which includes 800+ cases. When searching in Emerald, be sure to limit your "content type" to "case study" and "access" to "only content I have access to".

Teaching notes: Available after creating account and contacting Emerald customer support for access.

Contains 3,600+ cases from business schools such as Yale SOM, Kellogg, Berkeley-Haas, Cambridge, Notre Dame, Rotterdam, Tsinghua, Zurich, and more. Also includes cases with enhanced learning tools, including data and video. Search by keyword or browse cases by topic, geographic region, or publisher.

Teaching notes: Request the code for access by emailing the Business Library team using our form (for instructors only). Directions for how to input code can be found on Sage's website.

25K+ succinct advertising and marketing case studies. Click "Case Finder" when entering the database to browse or search by product/service category, location, campaign objectives, media and channels, creative approach, target audience, budget, campaign duration, and reported metrics. Teaching notes: Does not include teaching notes.