Winmo, formerly known as RedBooks, contains detailed profiles of US and international advertising agencies and their clients. Information includes fields of specialization, media spend, social media spend, social impressions, and more.
Vivvix - formerly known as Advertising Insights and AdSpender - provides a fast, top-level summary of the multi-media advertising marketplace. This web-based tool spans five years of national summary spending trends, accessible by industry, parent company, and brand. Users can access data - sourced from Kantar - via customizable reports with easy data exporting abilities to popular spreadsheet and flowchart programs.
This resource requires an active NYU NetID and password to access. Limited to 3 simultaneous users.
SRDS Media Solutions provides advertising rates and circulation information for U.S. and international media properties including magazines, newspapers, radio, TV/cable, and more. SRDS includes Claritas 360, a customer and market analysis tool that includes Nielsen and PRIZM data.
Users accessing the Local Market Audience Analyst must use Internet Explorer.
WARC (formerly World Advertising Research Center) provides access to advertising and marketing information from various sources, including academic and trade journals, case studies, rankings, conference papers, and more. Users can find trends reports, news, and current data on media usage and ad spending. WARC provides access to several academic and trade journals including: Admap, International journal of advertising, International Journal of Market Research, Journal of Advertising Research, Journal of Advertising History, and Market Leader.
AdForum offers access to thousands of streaming television advertisements broadcast nationally and internationally, as well as some digital and print content. Coverage dates focus on the most recent decade but include some historical content from the 20th century. Searchable by keyword, ad agency, brand, industry, country, and people credits.
Provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.
Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles. Include Statista's "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.
eMarketer monitors, aggregates, and analyzes data in the form of analyst reports from resources supplied by research firms, consultancies, government agencies, and universities. eMarketer focuses on worldwide Internet usage and e-business. The reports, articles, and in this database charts cover broadband and dial-up, consumers and e-commerce, e-business and IT, marketing and advertising; media and entertainment, demographics and usage; and mobile markets. eMarketer includes access to analyst reports, all downloadable in PDF, JPG, and Excel formats.
A valid NYU NetId and password is required to access this resource
Advertising Age (AdAge)
Adweek