Research Guides: Marketing: Company Analysis

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Company Profiles and Financials

Mergent Online This link opens in a new window
Mergent Online is the online version of the former Moody's Manuals. Provides a history of the company, summary balance sheets and income statements, capital structure, subsidiaries, principal officers, and financial filings.
Hoovers This link opens in a new window
Hoovers contains public and private company profiles. Includes key executive profiles, industry coverage, and detailed company fact sheets.
Standard & Poor's NetAdvantage This link opens in a new window
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Standard & Poor's NetAdvantage allows users to research companies, industries, and funds (mutual funds & ETFs), as well as to access financial news and directories, and financial education materials.
ReferenceUSA This link opens in a new window
ReferenceUSA contains detailed information on millions US businesses, including historical, closed, and new businesses, along with a standard white pages for access to data on millions of US residents, including new movers and new homeowners.
ReferenceUSA allows users to create personal accounts for saving searches and search criteria.

Annual data available for download beginning in 1997 for research and analysis purposes. (Log in first with your NYU credentials to view).
D & B Key Business Ratios This link opens in a new window
D & B Key Business Ratios provides financial norm and business ratio data developed from actual company income statements and balance sheets. Information is arranged by SIC and NAICS code. Key ratios provide information about industry performance with respect to solvency, efficiency and profitability.
Business Insights: Essentials This link opens in a new window
Business Insights: Essentials includes company profiles, mergers & acquisitions, ticker symbols, news articles, company histories , financials, balance sheets, and more.
This database is part of NovelNY and is therefore only available to users within the NYU New York network

Start Ups

CB Insights This link opens in a new window
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CB Insights is a venture capital analytics platform that provides real-time information about startups, venture capital companies, and angel investors in the United States.
Requires creation of a CB Insights account with an active NYU email. If your credentials have expired or you receive a trial account error, contact info@cbinsights.com.

Not all "Research" reports fall under NYU's subscription. Locked "Expert Intelligence" reports are not sold to academic clients.

Individual accounts may only download up to 6,000 rows of data per year. Faculty accounts with expanded downloading capabilities may be available on a first-come, first-served basis. Email the Business Library team using our form for more information.
Pitchbook This link opens in a new window
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Research and analyze companies, deals, funds, investors and service providers across the entire private investment lifecycle.
Users must create an individual account using an NYU email address at the above link. Accounts reset annually on August 1st and users must re-register. Users must always use NYU Libraries' link to log in.

Downloading/printing is limited to 10 daily and 25 monthly rows of data. Screen capturing is prohibited. (The Business Library offers expanded downloading accounts to NYU faculty and PhDs on a first-come, first-served basis. NYU researchers with funding may also purchase an enhanced account with expanded downloading capabilities. Learn more here.)

Non-Profits

GuideStar: the National Database of Nonprofit Organizations This link opens in a new window
Candid's GuideStar provides data on IRS-recognized nonprofit organizations in the U.S. Users can search nonprofits according to their operating budgets, size, location, and National Taxonomy of Exempt Entities (NTEE). Highlight include a financial trends analysis snapshot for each organization and downloadable form 990s.
To access the premium section of Guidestar, you must register and create an account. Once registered, NYU users are permitted to download 1000 records per month.

Articles and SWOT Analysis

Use the following databases to quickly find a SWOT analysis or related news and articles for many major companies.

Business Source Complete This link opens in a new window
Business Source Complete is a full text database of articles from popular, scholarly, and trade publications. Subjects covered include management, economics, finance, accounting, international business. Dates of coverage: 1886 to present.
ABI/INFORM This link opens in a new window
ABI/INFORM features full-text journals, dissertations, working papers, key business, and economics periodicals. Researchers can locate country- and industry-focused reports, and its international focus provides a picture of companies and business trends around the world.
Mergent Online This link opens in a new window
Mergent Online is the online version of the former Moody's Manuals. Provides a history of the company, summary balance sheets and income statements, capital structure, subsidiaries, principal officers, and financial filings.