Research Guides: Marketing: Company Analysis

Company Profiles and Financials

Mergent Online
Mergent Online is the online version of the former Moody's Manuals. Provides a history of the company, summary balance sheets and income statements, capital structure, subsidiaries, principal officers, and financial filings.
Mergent Online will be discontinued in June 2025. Please use Mergent Intellect for company information or LSEG Workspace for analyst reports.
Hoovers
Hoovers contains public and private company profiles. Includes key executive profiles, industry coverage, and detailed company fact sheets.
Standard & Poor's NetAdvantage
Standard & Poor's NetAdvantage allows users to research companies, industries, and funds (mutual funds & ETFs), as well as to access financial news and directories, and financial education materials.
Please clear your browser's cache and cookies before attempting to access this resource.
ReferenceUSA
ReferenceUSA contains detailed information on millions US businesses, including historical, closed, and new businesses, along with a standard white pages for access to data on millions of US residents, including new movers and new homeowners.
ReferenceUSA allows users to create personal accounts for saving searches and search criteria.

Annual data available for download beginning in 1997 for research and analysis purposes. Access is available through NYU FDA (Log in with your NYU credentials to view) or through Infogroup Historical Business via WRDS (WRDS account required).
D & B Key Business Ratios
D & B Key Business Ratios provides financial norm and business ratio data developed from actual company income statements and balance sheets. Information is arranged by SIC and NAICS code. Key ratios provide information about industry performance with respect to solvency, efficiency and profitability.
Business Insights: Essentials
Business Insights: Essentials includes company profiles, mergers & acquisitions, ticker symbols, news articles, company histories , financials, balance sheets, and more.

Start Ups

CB Insights
CB Insights is a venture capital analytics platform that provides real-time information about startups, venture capital companies, and angel investors in the United States.
Requires creation of a CB Insights account with an active NYU email. If your credentials have expired or you receive a trial account error, contact info@cbinsights.com.

Not all "Research" reports fall under NYU's subscription. Locked "Expert Intelligence" reports are not sold to academic clients.

Individual accounts may only download up to 6,000 rows of data per year. Faculty accounts with expanded downloading capabilities may be available on a first-come, first-served basis. Email the Business Library team using our form for more information.
Pitchbook
Research and analyze companies, deals, funds, investors and service providers across the entire private investment lifecycle.
Users must create an individual account using an NYU email address at the above link. Accounts reset annually on August 1st and users must re-register. Users must always use NYU Libraries' link to log in.

Daily download and print limits are restricted to 10 rows, with a monthly maximum of 25 rows. Screen capture is prohibited. For bulk data access, please go to PitchBook via WRDS. If you do not have a WRDS account, please refer to the WRDS guide for more information.

Non-Profits

GuideStar: the National Database of Nonprofit Organizations
Candid's GuideStar provides data on IRS-recognized nonprofit organizations in the U.S. Users can search nonprofits according to their operating budgets, size, location, and National Taxonomy of Exempt Entities (NTEE). Highlight include a financial trends analysis snapshot for each organization and downloadable form 990s.
To access the premium section of Guidestar, you must register and create an account. Once registered, NYU users are permitted to download 1000 records per month. Registration can be done on this link here.

Articles and SWOT Analysis

Use the following databases to quickly find a SWOT analysis or related news and articles for many major companies.

Business Source Complete
Business Source Complete is a full text database of articles from popular, scholarly, and trade publications. Subjects covered include management, economics, finance, accounting, international business. Dates of coverage: 1886 to present.
ABI/INFORM
ABI/INFORM features full-text journals, dissertations, working papers, key business, and economics periodicals. Researchers can locate country- and industry-focused reports, and its international focus provides a picture of companies and business trends around the world.
Mergent Online
Mergent Online is the online version of the former Moody's Manuals. Provides a history of the company, summary balance sheets and income statements, capital structure, subsidiaries, principal officers, and financial filings.
Mergent Online will be discontinued in June 2025. Please use Mergent Intellect for company information or LSEG Workspace for analyst reports.