Marketing

Generate insights from consumers in 50+ countries (including the United States, China, BRIC, and mature and emerging markets) using crosstabs.

Automatically generate consumer personas and brand insights without the need to create crosstabs. Brand Catalyst helps marketers understand consumer perception of their brands using advanced psychographics, intent, category preferences, and brand and product consumption patterns.

A power-user tool for creating custom insights using every datapoint at your disposal. Crosstab reports include automated conditional formatting that auto-highlights key insights, allowing marketers to quickly identify unique insights and stories within the data. Exporting is available into Excel, CSV, and spec files.

Integrated tool that allows you to map Simmons data by region, state, market, county, and zip code.

Interactive quick report categories include: Demographic profile, segmentation, time spent composition, digital activity profile, reach, incremental reach builder, media activity across platforms, media activity across activities, simultaneous usage while watching TV, day in the life, social media activity profile, channel category, and website visitation. (Quick reports greyed out? Switch from the "NHCS" to the "Connect" surveys.)