Marketing

Start here for business to consumer (B2C) market research. Mintel's reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits.

MarketResearch.com Academic provides access to market research reports (B2C and B2B) and industry analysis from a wide variety of providers.

MRI Simmons Insights provides a platform for users to access data and analytic tools based on annual consumer surveys. Users can explore consumer demographics, behavior, psychographics, brand preferences, and all major media behaviors covering television, online, mobile, print, radio, social media, and more. NYU subscribes to the Brand and Sales Catalyst modules.

Stylus produces market research reports on fashion and design, including cross-industry trends and consumer insights.

Euromonitor Passport (formerly GMID) provides international market intelligence, including economic statistics, on industries, countries, and consumers.

SimplyAnalytics includes consumer behavior data from Claritas PRIZM (a Nielsen product) as well as Simmons Local. Get details on consumer opinions and purchases, down to the zip code level.

SRDS includes Claritas 360, a customer and market analysis tool that includes Nielsen and PRIZM data.

Start here for business to business (B2B) market research. BCC Research reports provide market research with statistical and analytical information. Topics include industrial, pharmaceutical, and high tech industries.

Statista aggregates data on markets, industry, politics, economics, and population. Users can export datasets in a variety of formats. Sources include trade publications, market and opinion research institutions, government sources, business and economic databases, reference publications, media sources, and scholarly articles. Include Statista's "Global Consumer Survey", which helps marketers understand consumer behavior and brand interaction.

Data.Census.Gov, the interface that replaces American FactFinder, is the portal to US Census data and includes data from the American Community Survey, Population Estimates, Economic Census, and Annual Economic Surveys. Users can generate simple visualizations, extract reports, and explore census data by theme or topic.

SimplyAnalytics is a web-based mapping, analytics and data visualization program providing data variables. Users have access to demographics, marketing data, consumer behavior (purchasing and product usage data), market segments, health, and business points for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups. Users can also export data, maps, reports and shapefiles for use outside of SimplyAnalytics. Now includes Nielsen Scarborough Data Module.

PolicyMap is a web mapping platform that contains data on demographics, real estate, city crime rates, health, schools, housing affordability, employment, energy, and public investments. Users can create online, interactive maps that can be shared and can upload their own point data to be juxtaposed with the data PolicyMap contains.

In the crosstab interface, click on "Dictionary Search" and expand the "Lifestyle Statements" folder to browse "Psychographic Scales", "Self-Concepts", etc.

In the "Brand Catalyst" interface, psychographic insights will be automatically generated after searching for a brand. Users can also search based on psychographic concept or combine brand and consumer insights with psychographic datapoints. (Use search autocomplete to discover relevant datapoints, or browse all psychographic datapoints using the "Dictionary Search" interface described above.)

Browse psychographic datapoints in the "Data Folder" by selecting "SimmonsLOCAL US", opening the "Lifestyle Statements" folder, and then "Psychographic Scales", "Self Concepts", etc.

Qualtrics is an NYU-licensed and supported tool for creating and administering surveys. Help with Qualtrics is available via our Qualtrics guide.

NYU Libraries occasionally offer Qualtrics workshops ("Survey Design with Qualtrics" and "Advanced Survey Design with Qualtrics") throughout the semester. These classes can be integrated into courses upon instructor request: Please make your request before the semester begins (or with at least one month lead time).