Research Guides: Marketing: Books &amp; Articles

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Business Source Complete
Business Source Complete is a full text database of articles from popular, scholarly, and trade publications. Subjects covered include management, economics, finance, accounting, international business. Dates of coverage: 1886 to present.
ABI/INFORM
ABI/INFORM features full-text journals, dissertations, working papers, key business, and economics periodicals. Researchers can locate country- and industry-focused reports, and its international focus provides a picture of companies and business trends around the world.
PsycNET (with PsycINFO)
APA PsycNET is an integrated collection of databases from the American Psychological Association (APA),

To search only a specific database (e.g., PsycINFO) within the PsycNET interface, use the "Select Databases" features at the top of the PsycNET landing page and check (or uncheck) the database(s) that apply.
Factiva
Factiva is a resource for U.S. and international newspapers (html full text only, no images or print layout versions), news transcripts, trade journals, newsletters, industry snapshots, and market data charts for recent stock prices. Coverage dates vary from title to title, but primarily span the late 20th century to present.

Important Update: We are currently working on resolving access issues to this platform.
Requires NetID login from on or off campus.

PressReader

PressReader (formerly PressDisplay) provides access to newspapers from around the world, often in the original language. Dates of coverage vary from the most current three months to the most current decade. Newspapers are presented in a browsable, "as printed" visual format.
Flipster
Flipster is a platform for browsing the current issues of popular press magazines in the "as printed" color editions. Titles include The Atlantic, Essence, Forbes, the New Yorker, Bloomberg Businessweek, Esquire, Cinema Scope, The Advocate, and more.

Download the free Flipster app on your mobile device by searching for "Flipster" on either the Google Play store (for Android devices) or the iTunes app store (for iPhone and iPad devices). Then connect to the NYU Libraries subscription:

1. Open the Flipster app on your device.
2. Tap Get Started.
3. Search for "New York University"
4. Tap the Log In button
5. Sign in with your NYU Net ID and password

Search for books, journals, videos, and more in the library catalog.

Harvard Business Publishing Collection
Includes more than 600 ebooks on business topics such as marketing, finance, supply chain management, and entrepreneurship. New titles are added each year. The license agreement includes unlimited concurrent user access. Content may be used as assigned course materials.

Full download of DRM-protected ebooks requires EBSCO account registration and Adobe Digital Editions.
Skillsoft Books

Skillsoft Books is an online collection of computer technology-related ebooks. It contains hundreds of books and videos from respected IT publishers such as MIT Press, Microsoft Press, Osborne/McGraw-Hill, Que, Sams, Sybex and Wiley. Use it to search for a wide variety of books and videos, ranging from beginners level to advanced (Microsoft Word for beginners or an advanced programming language).